Anna Leijon

Anna Leijon is an entrepreneur, tech innovator, and advocate for freelancing.

Client: Anna Leijon

Industry: Self-employment

Company Size: 1

Channels: SEO

Market: Sweden

SOW

  • Strategy

  • Content analysis

  • Copy guidelines och specification

  • Technical audit

+41%

Organic Traffic

+22%

Organic Keywords

Objective

The primary goal of the project was to enhance visibility for keywords associated with Anna's personal brand as an advocate for entrepreneurship. A secondary goal was to expand reach and connect with a new audience by targeting additional keywords.

The purpose of the project was to strengthen Anna's position as a thought leader in entrepreneurship while simultaneously promoting her products and other brands.

Strategy

The work began with a technical analysis to ensure that the website's SEO met Google's technical requirements while remaining user-friendly. Areas for improvement were documented, prioritized, and compiled.

A keyword analysis was conducted to gain an understanding of the target audience's search behavior. With this foundation, we reviewed the content, mapping out changes for existing material while also creating specifications for new content.

Implementation

Technical

  • Implemented Schema Markup to enhance search engines' understanding of the content and increase the chances of expanded search results (Rich Snippets).

  • Optimized page titles and meta descriptions to improve relevance and click-through rate (CTR).

  • Implemented strategic internal linking based on relevance and current ranking position.

  • Identified issues related to the website's localization and multilingual handling.

On-page

  • Optimized and expanded content on key pages to better align with user search intent and increase engagement.

  • Adjusted heading structure to ensure proper semantic use of H1-H6 tags, improving both user experience and search engines' interpretation of the page.

  • Established copywriting guidelines to ensure future content adheres to SEO best practices.

  • Conducted an analysis of competing content to avoid keyword cannibalization.

Results

The data covers the period from December 2023 to December 2024, with implementation carried out in June 2024.

Organic Traffic

Organic Keywords

Summary

By adjusting the content to align with users' search intent and improving the website's technical SEO, we achieved a 41% increase in organic traffic and a 22% increase in exposure to new keywords.

The project highlights the importance of continuously updating content to reflect current trends and needs. It also demonstrates how a technically optimized and well-structured website makes it easier for search engines to both understand and rank your pages.

Anna Leijon,

Founder of Roawr & Flowby.

I wanted to take my website, annaleijon.se, to the next level—from self-taught, very basic SEO to something more advanced and strategic—and Villiam really helped me achieve that.

He’s easy to work with, knowledgeable, structured, and taught me many best practices along with several “aha” moments!

He’s proactive and doesn’t require much instruction, which is a huge plus—he immediately understood what I wanted and delivered. Highly recommended!

Say hello!

Say hello!

Ready to team up?

Contact me if you have any questions or requests so we can discuss a potential collaboration. Hope to hear from you!