B2B SEO Agency

For growth oriented businesses.

Pardott is an SEO agency in Stockholm that helps B2B companies increase their visibility and attract the right audience through tailored SEO strategies.

Villiam Karasti

SEO Consultant, Pardott

What is B2B SEO and why is it important?

b2b seo agency

Through B2B SEO, you optimize your website to attract decision-makers and key stakeholders within companies, requiring a strategy tailored to longer buying journeys and complex decision-making processes.

An effective B2B SEO strategy can position you as an authority in your niche and provide a continuous flow of high-quality leads. Success requires tailored content for every step of the buying process, as B2B buyers often conduct extensive research before reaching out to a supplier. Without the right visibility, you risk losing business to your competitors.

SEO Services for Businesses In B2B

B2B Tailored SEO Content

Working with content as a B2B company differs significantly from B2C, primarily due to the results Google prioritizes for related keywords. Often, the most sought-after keywords are highly competitive, dominated by aggregators like G2 and Capterra. This means companies need to rethink their strategy to identify the right keywords and create content that aligns with their intent.

At Pardott, I help you identify relevant search terms and craft content tailored to what Google chooses to display. The result is content that ranks, informs, and generates qualified leads.

Technical SEO

Technical SEO in B2B often takes a backseat since these websites usually lack the technical complexity of platforms like e-commerce sites. While content and off-page SEO are often more critical in B2B contexts, a solid technical foundation is essential to appear in search results at all.

I help you identify and optimize the technical aspects of your website. With my guidance, you can create a better user experience and give your content the best possible chance to rank high on Google.

Off-page SEO

Off-page SEO is essential for demonstrating authority and credibility to Google. For B2B companies, it can be the key to ranking above competitors. By employing various link-building methods, you can build both the quantity and quality of your links, contributing to a natural and diverse backlink profile.

At Pardott, I help you create a tailored off-page strategy that ensures your brand is visible in media and industry-relevant contexts that make an impact.

On-page SEO

On-page SEO focuses on making your website and its content easy for search engines to understand while providing users with a seamless and engaging experience. For B2B companies, this includes having a clear heading hierarchy, strategic internal linking, and optimized media, among other elements.

At Pardott, I help you identify areas for improvement and implement smart solutions. The result is a website that not only ranks better in search results but also leaves a professional impression on your visitors.

A Local B2B SEO Agency in Stockholm

Villiam at the agency Pardott is based in Stockholm, Sweden, and offers B2B SEO services with the option for personal contact. While SEO is a digital service that works perfectly remotely, many clients appreciate the convenience of arranging in-person meetings.

This could involve me working from your office one or more days a week to integrate into your team and operations. Alternatively, we can meet regularly, for example, monthly, to evaluate goals, analyze performance, and plan the next steps in the strategy to ensure success.

Pardott’s SEO Process

I work with a flexible approach, ensuring every B2B company I collaborate with receives a tailored SEO strategy designed to meet their specific needs and goals.

Understanding your industry and target audience is key for me to develop a strategy that delivers real results.

The process always begins with a meeting where we review your unique challenges and discuss how we can achieve your business objectives through SEO.

1.

Planning

We discuss your goals and define KPIs to work towards them in a smart and efficient way.

2.

Research

I analyze your business to understand your current position and how you compare to competitors.

3.

Implementation

The findings from the research phase are presented and implemented, with me guiding you through the entire process.

4.

Maintenance

Your website is monitored, and I take responsibility for increasing your organic visibility over time.

FAQ

  • B2B SEO focuses on attracting decision-makers and key stakeholders within companies, while B2C SEO targets end consumers. In B2B, a strategy is required that considers longer buying journeys and complex decision-making processes, often involving content that informs and guides buyers through each step of their research.

  • It depends on several factors, such as the level of competition in your industry and the current state of your website. As a general rule for B2B SEO, I usually say it takes 6–12 months to see clear improvements, but within 3 months, you can often get an indication that the strategy is working.

  • To maintain visibility throughout the buying journey, it's essential to work with various types of content that address your audience's questions and needs. Examples include comparison articles that help decision-makers evaluate options, informative blog posts that explain complex topics, lists summarizing best practices or resources, and case studies that showcase tangible results.

  • As a B2B company, you build links by creating valuable content such as guides and case studies, collaborating with industry-specific blogs and media, and participating in events or PR activities. Additionally, leverage relationships with customers and partners to generate relevant links that enhance your authority and visibility.

Say hello!

Say hello!

Ready to team up?

Feel free to reach out if you have any questions or requests, and we can discuss a potential collaboration. Hope to hear from you!