SEO Content Marketing Service
SEO content that drives organic traffic, converts visitors into loyal customers, and contributes to overall business goals.
Villiam Karasti
SEO Consultant, Pardott
What is SEO Content Marketing?
SEO Content Marketing is a strategic approach to content creation. It's about crafting content that not only resonates with your target audience but also aligns with search engines such as Google. Instead of solely focusing on entertaining or informing the reader, SEO content marketing aims to answer specific search queries and satisfy user intent, ensuring it ranks well in search results and attracts organic traffic.
This means integrating SEO principles throughout the entire content creation process. From conducting thorough keyword research to optimize for relevant search terms, to structuring content for both readability and search engine crawlability.
By blending engaging content with SEO, you create SEO Content – content that captivates readers and ranks highly in search results. This combination leads to increased organic visibility, a higher volume of qualified traffic, and ultimately, greater user engagement and conversions.
Different types of SEO Content
Websites should utilize a full-funnel strategy that educates and informs the user throughout their buyer journey to ultimately encourage conversion. This is achieved by utilizing various content types, strategically guiding the user through the sales funnel.
Success relies on conducting thorough keyword research. This involves identifying and matching the right keywords with the right pages, taking into account user intent, competition, search volume, SERP features, and other relevant factors.
By understanding what the user searches for at each stage of the buyer journey, you can create relevant content that ultimately leads to conversion.
Top Funnel
Content that creates awareness around the problem you can solve: articles, guides, checklists, infographics.
Mid Funnel
Content that makes people interested in your product or service: case studies, success stories, comparisons.
Bottom Funnel
Content carrying a conversional intent: service pages, product texts, category texts.
Benefits of using an SEO Content Marketing Service
Stronger domain authority
By focusing on creating interesting and informative content, you can indirectly strengthen your off-page SEO. Other websites will find value in referring to your material, resulting in backlinks.
Higher quality traffic
Beyond increasing traffic, it's about attracting the right visitors. By analyzing your target audience's search behavior and using their language, you can raise the quality of traffic to your website.
Increased conversion rate
Before a user converts, they will want to do their research about your product or service. By having content available along the buyer journey, they can get answers to their questions at every step of the decision process.
Better profitability
By building a strong organic presence, you can reduce your dependence on paid channels like SEM and Paid Social, thus increasing your profitability.
Increased authority
When you share content relevant to your niche, you establish yourself as an authority. This leads to better rankings on Google and a stronger relationship with your target audience.
Improved user experience
SEO-optimized content focuses on meeting user needs. By providing valuable information, you create a positive experience that increases engagement and encourages return visits.
Pardott’s process
A comprehensive strategy that analyzes, plans, and optimizes content to enhance your website's organic visibility on Google and other search engines.
1.
Keyword Analysis
The website's existing content is reviewed and matched with keywords based on intent, competition, and search volume.
2.
Content Gap Analysis
The website is compared against competitors to identify content opportunities.
3.
Content Calendar
A plan is developed to improve existing ranking and increase reach for new searches.
4.
Feedback
Your copywriter is trained and receives continuous feedback to ensure that the content is SEO-friendly.
5.
Monitoring
Ranking and visibility for focus keywords are tracked, along with website visitor behavior.
Frequently asked questions
What’s the difference between SEO content and regular content?
SEO content considers both users and search engines, while regular content focuses solely on the reader. By optimizing for both users and search engines, you can drive organic traffic while providing readers with value.
How often should I update the content on my website?
It depends on your industry and website's purpose, but at least once a year. Google favors updated content, so if you can offer more current information than your competitors, you'll have an edge.
What types of content work best for SEO content marketing?
Some effective types include blog posts, guides, infographics, and category texts. Most important is that the content is relevant, informative, and valuable to your target audience while also being crawlable and indexable by Google.
How important are keywords in SEO content?
Keywords are still important, but modern SEO strategies focus more on relevance and user intent. Use keywords naturally and focus on creating comprehensive, valuable content around topics relevant to your target audience.
Can I write SEO content myself or should I hire an expert?
You can definitely write SEO content yourself, but it requires some expertise in the field. It can be helpful to hire an SEO consultant who can assist you with the strategy and ensure you're not wasting time. An SEO expert usually also has access to tools that can streamline and make the work more efficient.
Say hello!
Say hello!
Ready to team up?
Contact me if you have any questions or requests so we can discuss a potential collaboration. Hope to hear from you!